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Willow Valley names new president/CEO

Lisa Hawthorne has been named president and CEO of Willow Valley Communities. PHOTO/PROVIDED BY WILLOW VALLEY COMMUNITIES

Willow Valley names new president/CEO

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  • appointed President & CEO of Willow Valley

  • Brings over 28 years of and healthcare experience

  • Former Chief Strategy Officer at LifeSpire of Virginia

 

has appointed Lisa Hawthorne as president and CEO.

Hawthorne brings more than 28 years of senior living and experience in a career that spans development, operations, marketing, and finance. She has played a role in over 100 senior living community developments nationwide, including startups, expansions, repositioning projects, and related financing transactions.

“We are delighted to welcome Ms. Hawthorne to Willow Valley Communities,” Jill Gilbert, Willow Valley Communities’ Board Chair, said in a statement. “Her strategic mindset, industry knowledge, and dedication to residentfocused innovation make her the ideal leader to guide our organization into the future.”

Hawthorne has collaborated with executive management teams and boards in business planning, financial and market feasibility, architectural design and construction, marketing and communications, operations, and growth initiatives. She recently served as Chief Strategy and Integration Officer at LifeSpire of Virginia, a nonprofit senior living organization comprising five life plan communities and a continuing care at home program.

Hawthorne’s past roles also include principal in the healthcare and senior living practice at the accounting and advisory firm of Dixon Hughes Goodman (now Forvis Mazars), and vice president of strategic partnerships and senior vice president of research and healthcare consulting at GlynnDevins.