The online shopping spree on Sunday saw Australia maintain its position in the top five countries selling to China at fourth spot, with Australian products Swisse (first) and Bio Island (fifth) ranked in the top 10 products snapped up in the shopping bonanza.
In the hours leading up to the shopping event, Alibaba’s video streaming platform, Youku, hosted the fourth annual countdown gala to celebrate the official launch of the festival, with viewers experiencing the gala live via Youku, as well as across China on two major Chinese TV stations.
Alibaba says this year, the gala featured international celebrity appearances and performances from Australian Miranda Kerr, Mariah Carey and Cirque du Soleil.
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“Participation from the entire Alibaba ecosystem enabled our brand and merchant partners to engage with consumers like never before.
“Looking ahead, Alibaba will continue to lead the evolution towards the future digital economy and lifestyle.”
Alibaba lists key highlights from the weekend’s Shopping Festival as:
Top 10 countries/regions selling to China by GMV (Gross Sales Value):
1. Japan
2. United States
3. Korea
4. Australia
5. Germany
6. United Kingdom
7. France
8. Spain
9. New Zealand
10. Italy
Top 10 imported cross border brand into China:
1. Swisse (Australian)
2. Moony
3. KAO
4. Aptamil
5. Bio Island (Australian)
6. a2 (New Zealand)
7. A.H.C
8. MartiDerm
9. Elta MD
10. Move Free
Top 10 categories of imported products bought by Chinese consumers by GMV:
1. Health supplements
2. Milk powder
3. Facial masks
4. Nappies
5. Serums
6. Infant and toddler nutrition
7. Emulsion
8. Face wash
9. Make up remover
10. Toner
Global highlights:
- Total GMV settled through Alipay was RMB213.5 billion (US$30.8 billion), an increase of 27% compared to 2017.
- Cainiao Network processed more than 1 billion delivery orders.
- More than 180,000 participating brands.
- Over 40% of consumers made purchases from international brands.
- Two hundred and thirty-seven brands exceeded RMB100 million in GMV, including leading international brands Apple, Dyson, Kindle, Estée Lauder, L’Oréal, Nestlé, Gap, Nike and Adidas.
- Two hundred and thirty countries and regions with completed transactions.
- Lazada participated in 11.11 as part of the Alibaba ecosystem, bringing the festival to consumers.