Monday, 12 November 2018 11:36

Australian lamb leads sales boom for Alibaba shopping festival Featured

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Chinese Internet and ecommerce giant Alibaba Group increased sales by 27% over last year, generating total sales valued at US$30.8 billion (RMB213.5 billion) at its Global Shopping Festival on one day last weekend – with sales of Australian lamb increasing 775% from 2017 in the first hour.

The online shopping spree on Sunday saw Australia maintain its position in the top five countries selling to China at fourth spot, with Australian products Swisse (first) and Bio Island (fifth) ranked in the top 10 products snapped up in the shopping bonanza.

In the hours leading up to the shopping event, Alibaba’s video streaming platform, Youku, hosted the fourth annual countdown gala to celebrate the official launch of the festival, with viewers experiencing the gala live via Youku, as well as across China on two major Chinese TV stations.

Alibaba says this year, the gala featured international celebrity appearances and performances from Australian Miranda Kerr, Mariah Carey and Cirque du Soleil.

“Today we witnessed the strength and rise of China’s consumption economy and consumers’ continued pursuit to upgrade their everyday lifestyles,” said Daniel Zhang, chief executive of Alibaba Group.

“Participation from the entire Alibaba ecosystem enabled our brand and merchant partners to engage with consumers like never before.

“Looking ahead, Alibaba will continue to lead the evolution towards the future digital economy and lifestyle.”

Alibaba lists key highlights from the weekend’s Shopping Festival as:

Top 10 countries/regions selling to China by GMV (Gross Sales Value):

1.    Japan
2.    United States
3.    Korea
4.    Australia
5.    Germany
6.    United Kingdom
7.    France
8.    Spain
9.    New Zealand
10.    Italy

Top 10 imported cross border brand into China:

1.    Swisse (Australian)
2.    Moony
3.    KAO
4.    Aptamil
5.    Bio Island (Australian)
6.    a2 (New Zealand)
7.    A.H.C
8.    MartiDerm
9.    Elta MD
10.  Move Free

Top 10 categories of imported products bought by Chinese consumers by GMV:

1.    Health supplements
2.    Milk powder
3.    Facial masks
4.    Nappies
5.    Serums
6.    Infant and toddler nutrition
7.    Emulsion
8.    Face wash
9.    Make up remover
10.  Toner

Global highlights:

  • Total GMV settled through Alipay was RMB213.5 billion (US$30.8 billion), an increase of 27% compared to 2017.
  • Cainiao Network processed more than 1 billion delivery orders.
  • More than 180,000 participating brands.
  • Over 40% of consumers made purchases from international brands.
  • Two hundred and thirty-seven brands exceeded RMB100 million in GMV, including leading international brands Apple, Dyson, Kindle, Estée Lauder, L’Oréal, Nestlé, Gap, Nike and Adidas.
  • Two hundred and thirty countries and regions with completed transactions.
  • Lazada participated in 11.11 as part of the Alibaba ecosystem, bringing the festival to consumers.
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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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